Perhaps you want to send your leads to a personalised thank-you page, display an instant quote, or create a personalised audit for them based on their answers to your lead form.

To do this you need to POST form submissions to a webhook, which is just a URL on your website that captures this data and does something with it.

There are two ways to POST data from Leadformly to a webhook.

Note: This is an advanced feature that will require someone with technical / web development expertise from your company to implement.

Option 1: POST form submissions to a webhook in Leadformly

In the form builder (where you add/edit questions in your form), click on the final step of your form. In the ‘call to action’ section at the end of your form you should see an option that says ‘Send data to an external URL’ (webhook).

When you select this option you should see an input field where you can enter the URL that you’d like your form submission data posted to.

Now, every time your form is submitted the submission will be posted in a JSON string to this URL. To turn this into a personalised thank-you page, instant quote, or custom integration your developers will need to write a script that takes this JSON string and does something with it.

Option 2: POST form submissions to a webhook via Zapier

If you need more control over how the data is structured, or you need to filter out certain data, we’d recommend using Webhooks by Zapier, which is free for up to 100 form submissions per month.

You can follow these instructions to build a Leadformly ‘zap’. You will need to set the action as ‘Webhooks by Zapier’ and then choose ‘POST’ as the action type. From here you can add filters, change the payload type, add authentication, and much more.

If you have any questions about how to POST form submissions to a webhook, please contact us at [email protected].

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