Wondering what your next LeadForm could be?
We've outlined four advanced LeadForm ideas below that you can build in Leadformly to get your creative juices flowing.
1. The webhook-driven LeadForm
When someone completes your LeadForm they either see a success message or they're redirected to some kind of thank-you page.
Imagine if that thank-you page contained information that was personalised based on that user's answers to the form. For example, if you were enquiring about a kitchen renovation it could say "Thanks John! We'll shortly email you a quote based on your 10x10 meter room."
This concept of taking the user's form responses and turning them into something dynamic has limitless applications. You could automatically generate quotes, proposals, or even a scoring/rating system that helped customers diagnose their problem. Below is an example of a tool that Hubspot built where after submitting a form (not built in Leadformly) you're redirected to a page that gives your website a rating. This is all possible using Leadformly's webhooks.
You can learn more about using webhooks here.
2. The daisy-chained LeadForm
Want to capture a large amount of information but don't want to risk losing leads? One clever approach is daisy-chaining two or more LeadForms together.
For example, you may allow leads to arrange a free consultation by just answering the essential questions, but then give them the ability to 'fast-track' their consultation to the top of the pile by answering an additional ten questions. So, how do you do this?
The first LeadForm
You first LeadForm should be built as normal, but the CTA should have the option 'POST submission to webhook URL' turned on. Under this option, you would enter a landing page on your website that hosts the second LeadForm. What we're doing here is passing the information the lead has submitted from the first LeadForm to the second one so that we don't need to ask for their email address again and we can connect the information from the second LeadForm to the same record in our CRM system.
The Second LeadForm
In the second LeadForm we need to add a hidden field to find the email address from the first LeadForm so that when the second LeadForm is submitted, it also knows the user's email address and doesn't create a second record in our CRM.
To do this, we simply turn on 'Send additional data using hidden fields' in the call to action of the second LeadForm and we enter the corresponding name of the email address field from the first LeadForm. We have more information on working with hidden fields here.
3. The granular landing page LeadForm
Instead of having one LeadForm that's used across all of your landing pages, you could test having slight variations on each landing page where each LeadForm is slightly customised to the content of that page, making it more relevant and personalised to the person visiting that page.
To reduce the workload of doing this you can easily clone your LeadForms from the My LeadForms page and then make your changes
We have found this approach to be particularly effective for paid advertising campaigns, where each LeadForm can be tailored to the keywords/campaigns driving traffic to that landing page, improving both quality score and conversion rates.
4. The homepage segmentation LeadForm
If you have a large number of visitors reaching your homepage wondering what solution is right for them, a homepage segmentation LeadForm is an effective way to help people find the right part of your website quicker.
MusicLawContracts had a problem where people were spending up to 20 minutes trying to find the right contract on their website, and so they tested a LeadForm that asked three questions:
- I am a... (fill in the blank)
- Looking to... (fill in the blank)
- Email address
After implementing this LeadForm, the website's conversion rate and average order value increased considerably as visitors were finding the right product for them much faster. You can learn more about creating homepage segmentation LeadForms in this article on where to embed your LeadForm.